The information from Bank of Thailand specifies that the mobile industry market trend in Thailand will continue slowing down because the market has started to be saturated. The major growth in this year comes from the provincial part that still has the lower mobile usage rate than in Bangkok. Kasikorn research center has analyzed that this situation combining with the CDMA mobile system entering the market lead to the very tensed and competitive market and that make each mobile operator must compete with each other to retain their customer and prevent them from switching to the other providers.
The report from Advanced Info Service (AIS) Company says that mobile industry in Thailand will be divided into 2 segments. One is Unsaturated Market and the other is Saturated Market.
No comments:
Post a Comment